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Kendall Jenner is the face of La Perla’s new empowering campaign


Just when we thought Kendall Jenner couldn’t possibly get any hotter

Kendall is now the new face of a lingerie brand embracing female body empowerment in the sexiest way possible. La Perla’s Spring/Summer 2017 collection, shot by renowned photographer Steven Klein, features Kendall Jenner alongside Isabeli Fontana and Liu Wen.

In the campaign, the dream team pose against expressive backgrounds of smashing glass or flames to highlight “the liberation of every woman from the need to suffer for beauty,” the press release reads.

Isabeli Fontana

The brand is usually known for its steamy and sultry aesthetic, however since newly appointed creative director Julia Haart came on to the scene, the luxurious Italian label is moving in a whole new girl power-type direction. A move we definitely approve of.

Julia Haart personally chose Kendall for the campaign because her “contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears.”

Not only is the message behind the shoot inspired, but the garments are truly something else too. Our pick has to be Kendall Jenner wearing a stunning blush pink silk lace slip, with lace-up detailing along the back. It seems that with this collection, La Perla can do no wrong.

Kendall Jenner

Feast your eyes on more of the photos from La Perla’s campaign below.

Liu Wen

Photos: Steven Klein/La Perla
Words: Zoe Madden-Smith


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