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Meet the scent of the season: Rochas Girl Blooming

A bright, blooming new floral is here to lift up your mood and beauty routine  just in time for spring.  

Produced in partnership with Rochas.

There’s no time like the start of spring to embrace a new approach to your go-to fragrance, and the latest edition to the Rochas Girl collection lands just in time to bring some serious joy and radiance to your spring beauty routine.

Aptly named Blooming – with it’s lush bouquet of enchanting floral notes – this is a scent that doesn’t only smell good, it’s been created to uplift you and make you feel good too. Here’s everything you need to know about this must-have new fragrance from Rochas.

The Power of Flowers

Nothing quite beats the uplifting power of fresh spring blooms, and Rochas has successfully harnessed this transformative, happiness-inducing power of scent with new Girl Blooming. While the new scent remains true to the original fragrance’s citrus-woody-floral family, Girl Blooming features a joyful and luminous bouquet of fresh and fruity notes that promise to enhance your mood and help cultivate happiness every day.

The scent opens with a burst of optimism – crisp blackcurrant and zesty bergamot notes – before revealing delightful petals of orange blossom, jasmine, and the star of the show – neroli. Not only is the neroli 100 percent natural and responsibly sourced with full traceability, its has powerful mood-boosting properties too. Soft yet mesmerising notes of musks, sandalwood and cedar round out Girl Blooming and ensure the scent last throughout the day and into the evening.

A Greener Approach to Scent

Girl Blooming is a continuation of the Rochas commitment to the planet too. The formula is vegan and has been created using 90 per cent natural-derived ingredients. Just as its predecessor is, limited-edition Girl Blooming is free from dyes, stabilisers, UV filters and benzyl salicylate. 

But the planet-friendly approach doesn’t end with the formulation. The packaging takes the environment into consideration too. The eco-friendly design features a FSC-certified cardboard box printed with hydro ink, and the bottle is made from 40 per cent post-consumer recycled content glass. The end results is a charming scent bound to make you feel good. 

GIRL BLOOMING by Rochas, limited edition Eau de Toilette is available at Farmers and all leading retailers and pharmacies now in 40ml for $87.


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