Check out their cheesy fragrance advert to go with the boys new perfume.

The boys from One Direction are the latest to join the celebrity fragrance market – their perfume “Our Moment” is officially on sale in the UK. The flirty fragrance combines fresh fruit and seasonal flowers, featuring pink grapefruit, wild berries, jasmine, frangipani and hints of white patchouli.

The quintet has released a tongue-in-cheek ad for their new scent, and they have clearly had a lot of fun taking the mickey out of cheesy fragrance commercials. The minute-long clip shows the boys sniffing grapefruits, berries and flowers in slow motion to a soundtrack of “My Favourite Things” from The Sound of Music.

Check out their playful commercial above.

So how much does the One Direction perfume cost? $67 for a 30ml bottle and $88 for a 50ml bottle.

You can buy One Direction Our Moment perfume from Farmers in NZ