A former Olympian has slammed the brands for using the cover girls in their campaigns.
Bella Hadid has come under fire this week on social media after she announced she was fronting a new campaign for sportswear brand, Nike.
Commentators hit out at Hadid and the activewear brand over the model’s “too thin” appearance, while others called the ad another example of “why young girls get eating disorders”.
Now former Olympian Meryl Davis has weighed in on the debate.
I'll take the one promoted by the athlete please 💪🏼 pic.twitter.com/MRe1baOBtX
— Meryl Davis (@Meryl_Davis) November 15, 2016
Tweeting out a collaged picture of Bella wearing her cropped Nike swoosh, Kylie in a Puma sports bra, and Olympic gymnast Aly Raisman wearing her collection with Reebok, the ice dancer who won gold in Sochi in 2014, called out the brands using models to front their campaigns, in a not so subtle way.
“I’ll take the one promoted by the athlete please,” she wrote.
While Bella has confessed to being on a strict diet and following an intense workout regime as she prepares for her first ever Victoria’s Secret Fashion show, she told People she never intended losing so much weight.
“My weight fluctuates so much,” she said. “I really didn’t mean to [lose weight]. Like I want boobs. I want my ass back. But it’s not my fault. My weight fluctuates and so does everybody’s and I think that if people are gonna judge, that’s the worst you can possibly do because everybody is different.”