COVERGIRL announce James Charles as first ever male spokesmodel

Easy, breezy, beautiful COVERBOY.

COVERGIRL have made a ground-breaking move by announcing 17-year-old YouTuber James Charles as their first male spokesmodel alongside Katy Perry!

Meet @JamesCharles: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames.

A photo posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 7:03am PDT

He’ll begin his stint as the face of the cosmetic brand’s new mascara launch, ‘So Lashy!’ and will appear in ads and TV commercials too.

Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam❗️

A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT

According to his heartfelt announcement post on Instagram he couldn’t be happier to be working with COVERGIRL:

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good.”

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. 😊💕 make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jamescharles) on Oct 11, 2016 at 1:17pm PDT

If you’re reading this thinking ‘I know him from somewhere!’, it might be from his high school photos. James’ post went viral after he announced that he brought his own ring light to the photo session to ensure his highlighter would be “poppin”. Isn’t he incredible and like, totally #goals?!

So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra 💀 pic.twitter.com/7Qu1yu8U2P

— James Charles (@jcharlesbeauty) September 5, 2016